ITV’s flagship daytime show, This Morning, featured the London Fire Brigade on the 18th January, in a special film to mark the Brigade’s 150th anniversary year.
The film highlighted how the London Fire Brigade has changed over the last century and a half and included archive footage and images of firefighters at incidents over the years.
It also featured a special report by the show’s reporter, Claudia-Liza Armah, on the changing role of women in the fire service. Claudia spent the day at West Norwood fire station and under the watchful eye of Watch Manager Sally Coxon took part in training drills alongside the five women and three men on the station’s blue watch.
As well as seeing what it takes to become a firefighter, she asked how those on the watch with children balanced family life with their careers and how they coped with the risks that come with the job.
Although admitting her idea of exercise was ‘lifting a chocolate bar into her mouth’ after her day at West Norwood she told viewers: “it’s clear with the right training and a brilliant team around you anyone has the potential to become a firefighter.”
To introduce the film Claudia-Liza was taken down the Thames by the Brigade’s fire boat to the ITV studios on the South Bank where she broadcast a live link up with the show’s main presenters Phillip Schofield and Holly Willoughby.
The two star presenters also took the opportunity to thank the Brigade’s crews who dealt with a ten pump fire in Chiswick over the weekend which affected the management company which looks after the pair.