Following a unique communications partnership with ITN Productions, CFOA premiered its first news and current affairs-style programme called ‘Beyond Blue Lights’ at the AGM conference on Monday the 14th of September.
With the prevention message cutting through and reducing fire call-outs, officers are extending their skills to help reduce and create safer and stronger communities. ‘Beyond Blue Lights’ uncovers the latest innovations and technology, new preventive partnerships and the changing role of fire and rescue services in our society.
Introduced by national newsreader Natasha Kaplinsky, the programme combines key industry interviews and news-style reports along with sponsored editorial profiles of some of the leading organisations in the sector.
Simon Shelley, Head of Industry News, ITN Productions said: “ITN Productions has enjoyed its partnership with the Chief Fire Officers Association as a means of examining the evolving role and relevance of the fire and rescue service. We wanted to bring to life the incredible innovations that are saving lives, but also focus on the people throughout the service who are striving to work collaboratively to prevent tragic incidents. By bringing this all to screen we hope to spark new dialogue that could shape the future of the service.”
Paul Hancock, CFOA President said “CFOA’s partnership with ITN Productions has been extremely fruitful, as this fantastic programme shows. It does a great job of highlighting the wide role of the fire and rescue service, from world class emergency response and national resilience to innovative collaboration and prevention activity. I hope it will serve to show just what a difference the fire and rescue service – and the people that work for it – can make.
Watch the full programme here:
For more information about the programme or about ITN productions generally, please contact firstname.lastname@example.org
About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: www.itnproductions.co.uk
About the Chief Fire Officers Association (CFOA)
CFOA is the professional voice of the UK fire and rescue service, supporting members to fulfil their leadership role in protecting local communities and making life safer through improved service delivery.
Providing professional advice to inform government policy, CFOA is committed to developing both strategic and technical guidance and sharing notable practice within the wider FRS.
All the senior management within fire and rescue services across the UK are eligible for membership of the Association. CFOA is the driving force in managing change and implementing reforms in the service.